OFFICIAL
PARTNER

INTERSPORT NAMED OFFICIAL PARTNER OF THE IHF MEN’S WORLD CHAMPIONSHIP 2025
INTERSPORT, a global leader in sporting goods retail, is proud to announce its role as the Official Partner of the IHF Men’s World Championship 2025, taking place from January 14th to February 2nd, 2025 in Croatia, Denmark and Norway.
As part of the partnership, INTERSPORT will be present within the matchday experience at all 108 Handball games across five venues, from LED Perimeter Boards to floor branding and press conference backdrops.
This partnership reaffirms INTERSPORT’s longstanding commitment to Handball, which it previously supported as an Official Partner. It also underlines INTERSPORT’s rich legacy of being present at global sporting events, stretching right back to its status as the Olympic Games Official Sports Retailer in Munich (1972), Innsbruck (1976) and Moscow (1980).
ELEVATING INTERSPORT’S HYPER-LOCAL NETWORK
Aligning with INTERSPORT’s ambition to bring sporting communities together and to remain at the heart of sport, the collaboration will bring the brand even closer to its European consumers, with the majority of the 32 competing countries coming from local INTERSPORT markets. It therefore represents a strategic move to elevate INTERSPORT’svast hyper-local network of stores and motivate consumers to benefit from the expert advice, equipment and community connections found within the brand’s in-store experience.
CONNECTING WITH MULTIPLE AUDIENCES
Furthermore, the support of the IHF Men’s World Championship 2025 is part of INTERSPORT’s ongoing strategy – as a leading multi-sports and multi-category retailer – to connect with a range of consumers through different physical and digital experiences, across various sports. It follows the brand’s recent partnership with the world’s most popular football game EA SPORTS FC™ 25, which has enabled INTERSPORT to enhance engagement with a digitally native audience.
ABOUT INTERSPORT
Founded in 1968, with a turnover of €13.7 billion in 2023 and over 5,380 specialist stores across 42 countries, the INTERSPORT Group is among the world’s leading sporting goods retailers. Strong global partnerships with renowned sports brands, paired with a locally driven and community-connected retail network, ensure that INTERSPORT consistently delivers the best of sport to everyone.
As a multi-category and multi-brand specialist, INTERSPORT is committed to connecting everyone to the benefits of sport, health, and well-being, ensuring that everyone can enjoy and benefit from the joys of sport. INTERSPORT helps consumers find the support they need, whether it be equipment, expert advice, or connections to their local sporting community.
ABOUT IHF
The International Handball Federation (IHF) is the administrative and controlling body for handball. IHF is responsible for the organisation of handball’s major international tournaments, notably the IHF World Men’s Handball Championship, which commenced in 1938, and the IHF World Women’s Handball Championship, which commenced in 1957.
IHF was founded in 1946 to oversee international competitions. Headquartered in Basel, its membership now comprises 210 national federations. Each member country must each also be a member of one of the six regional confederations: Africa, Asia, Europe, North America and Caribbean, Oceania, and South and Central America. Dr. Hassan Moustafa from Egypt has been President of the IHF since 2000.
All images: IHF/kolektiff
